Links / Apple

• iPad Air with M4

  № 127

  Apple released a few ads this week and, while I haven’t paid very close attention to their advertising output recently, they are... quite great. I liked the one for the Neo, and the ad for the new iPad Air is particularly well executed. It has a lovely light touch, and is somewhat disorienting amd irksome, but in a good way. The horrendous macOS regression aside, it seems they’ve found their mojo on this front.

• Bad Dye Job

  № 114

  Putting Alan Dye in charge of user interface design was the one big mistake Jony Ive made as Apple’s Chief Design Officer. Dye had no background in user interface design — he came from a brand and print advertising background. Before joining Apple, he was design director for the fashion brand Kate Spade, and before that worked on branding for the ad agency Ogilvy.

  It’s baffling this man was tasked with leading user interface design at Apple. Reads like a gigantic misstep, over on Daring Fireball.