Links / Apple

• Bad Dye Job

  № 114

  Putting Alan Dye in charge of user interface design was the one big mistake Jony Ive made as Apple’s Chief Design Officer. Dye had no background in user interface design — he came from a brand and print advertising background. Before joining Apple, he was design director for the fashion brand Kate Spade, and before that worked on branding for the ad agency Ogilvy.

  It's baffling this man was tasked with leading user interface design at Apple. Reads like a gigantic misstep, over on Daring Fireball.